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        <title>Work</title>
        <link>http://superfad.com/work/</link>
        <description></description>
        <dc:language>en</dc:language>
        <dc:creator>aguren@superfad.com</dc:creator>
        <dc:rights>Copyright 2012</dc:rights>
        <dc:date>2012-02-03T00:38:41+00:00</dc:date>
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        <item>
          <title>Sony &#8220;The Color of Sport&#8221;</title>
          <link>http://superfad.com/work/project/sony_color_of_sport1</link>
          <guid>http://superfad.com/work/project/sony_color_of_sport1#When:22:16:16Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/272/427/272427594_640.jpg"/ width="640"><br/>]]></description>
          <dc:subject>Home, Featured,</dc:subject>
          <dc:date>2012-03-29T22:16:16+00:00</dc:date>
        </item>

        <item>
          <title>&#8220;The Perfect Moment&#8221;</title>
          <link>http://superfad.com/work/project/thq1</link>
          <guid>http://superfad.com/work/project/thq1#When:22:30:38Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/255/497/255497644_640.jpg"/ width="640"><br/><p>We enter the octagon for THQ&#8217;s new &#8220;UFC Undisputed 3&#8221; spot. Combining motion-capture and 3D models of real fighters, we recreated an actual UFC fight to deliver an intense and visceral vision of the game.</p>]]></description>
          <dc:subject>Home, Commercials, Featured,</dc:subject>
          <dc:date>2012-02-21T22:30:38+00:00</dc:date>
        </item>

        <item>
          <title>Nike &#8220;Kobe VII&#8221;</title>
          <link>http://superfad.com/work/project/nike_kobe_vii</link>
          <guid>http://superfad.com/work/project/nike_kobe_vii#When:00:38:41Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/247/495/247495113_640.jpg"/ width="640"><br/>]]></description>
          <dc:subject>Home, Commercials, Featured,</dc:subject>
          <dc:date>2012-02-03T00:38:41+00:00</dc:date>
        </item>

        <item>
          <title>Cartoon Network &#8220;New Cosmos&#8221;</title>
          <link>http://superfad.com/work/project/cartoon_network</link>
          <guid>http://superfad.com/work/project/cartoon_network#When:23:17:19Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/196/796/196796707_640.jpg"/ width="640"><br/><p>Don&#8217;t we all secretly wish the world behaved like it does in cartoons? As visualized by director Nando Costa in our new promo, that&#8217;s exactly what happens for a young boy surfing Cartoon Network&#8217;s &#8220;Toonix&#8221; website. First the boy himself transforms into a colorful animated character, and then the real fun begins as he shrinks down to the scale of an action figure. His desktop becomes the animated embodiment of Toonix in the real world, as 3D characters run wild in a microuniverse of imagination; all speaking to the rich illustrated palette and vibrant social network of the Toonix site. With careful attention to each and every irreverent detail, the spot is a visual feast full of tiny moments that reward repeated viewing. In fact, if you watch it enough times, maybe you&#8217;ll even get your wish…</p>]]></description>
          <dc:subject>Commercials, Broadcast, Featured,</dc:subject>
          <dc:date>2012-02-01T23:17:19+00:00</dc:date>
        </item>

        <item>
          <title>Kirby Dreamland Rich Media</title>
          <link>http://superfad.com/work/project/kirby_dreamland_rich_media</link>
          <guid>http://superfad.com/work/project/kirby_dreamland_rich_media#When:01:37:15Z</guid>
          <description><![CDATA[ <img src=""/ width="640"><br/>]]></description>
          <dc:subject>Uncategorized (Show only in Campaigns and Search Results),</dc:subject>
          <dc:date>2012-01-17T01:37:15+00:00</dc:date>
        </item>

        <item>
          <title>NFL on FOX 2011</title>
          <link>http://superfad.com/work/project/nfl_on_fox_2011</link>
          <guid>http://superfad.com/work/project/nfl_on_fox_2011#When:18:44:53Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/194/321/194321733_640.jpg"/ width="640"><br/><p>Working with our old friends at FOX Sports Design, the promo package for this year&#8217;s NFL season conjures up an epic rocket-powered football and the FOX broadcast booth as mission control.&nbsp; A cinematic blend of live-action footage directed by Will Hyde and impactful 3D animation and compositing sets the stage for the launch of another explosive season of the NFL. And did we mention our new employee Cleatus the Robot? 3…2…1… Render!</p>]]></description>
          <dc:subject>Commercials, Featured,</dc:subject>
          <dc:date>2011-09-14T18:44:53+00:00</dc:date>
        </item>

        <item>
          <title>Netflix &#8220;Genres&#8221;</title>
          <link>http://superfad.com/work/project/netflix_genres</link>
          <guid>http://superfad.com/work/project/netflix_genres#When:20:40:07Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/191/500/191500289_1280.jpg"/ width="640"><br/><p>We love movies. Action, sci-fi, documentary, mumblecore-indie-dramedy, you name it. But what we love even more is getting a chance to take those genres and mix them up. In a cinematic 30 seconds, our new spot for Netflix Instant takes us from the pulse-pounding heights of an action film to the sandy shores of true romance to the chilly climate of an Arctic documentary. Working with Goodby, Silverstein, and Partners, director Will Hyde developed scenes that play to the hyperbolized stylization of each genre, with a fluid edit that seamlessly transitions from one to the next. The reveal that all of these movies live on your TV or laptop via Netflix brings home the point that movies are more accessible - and more watchable - than ever.</p>]]></description>
          <dc:subject>Commercials, Featured,</dc:subject>
          <dc:date>2011-09-06T20:40:07+00:00</dc:date>
        </item>

        <item>
          <title>Tactile Waveforms</title>
          <link>http://superfad.com/work/project/tactile_waveforms</link>
          <guid>http://superfad.com/work/project/tactile_waveforms#When:19:36:43Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/160/895/160895498_640.jpg"/ width="640"><br/><p>Süperfad’s latest short film, directed by Nando Costa, explores the connections between science, mathematics and music.&nbsp; Drawings representing a musical score are released into stylized landscapes that illustrate conditions through which sounds travel. These drawn representations react in different ways when traveling through the desolate landscapes, transforming into impossible musical instruments and altering elements in the environment along the way. The film’s structure is defined by World Gang&#8217;s music composition, which features classic instruments altered electronically to create the track. Working in a push and pull relationship, the film’s video and audio abstractions unite in an experience that is both otherworldly and rooted in tradition.</p>]]></description>
          <dc:subject>Featured,</dc:subject>
          <dc:date>2011-06-01T19:36:43+00:00</dc:date>
        </item>

        <item>
          <title>Qatar Foundation &#45; Unlocking Human Potential</title>
          <link>http://superfad.com/work/project/qatar_foundation_-_unlocking_human_potential</link>
          <guid>http://superfad.com/work/project/qatar_foundation_-_unlocking_human_potential#When:20:46:45Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/151/804/151804552_640.jpg"/ width="640"><br/><p>The Qatar Foundation, a massive educational initiative and progressive basis of Qatar’s burgeoning knowledge economy is unlocking human potential. To honor this ideal and the people who represent it, TBWA engaged S&uuml;perfad to create a global TVC featuring extraordinary achievers of the foundation. Director Justin Leibow has captured their stories with the cinematic eye of a landscape painter and the intimacy of a portraitist.</p>]]></description>
          <dc:subject>Commercials,</dc:subject>
          <dc:date>2011-05-05T20:46:45+00:00</dc:date>
        </item>

        <item>
          <title>CA Lottery &#8220;Rabbit Foot Factory&#8221;</title>
          <link>http://superfad.com/work/project/ca_lottery_rabbit_foot_factory</link>
          <guid>http://superfad.com/work/project/ca_lottery_rabbit_foot_factory#When:09:48:45Z</guid>
          <description><![CDATA[ <img src="http://b.vimeocdn.com/ts/143/669/143669021_640.jpg"/ width="640"><br/><p>S&uuml;perfad directed a new spot for California Lottery and agency David &amp; Goliath bringing a contorted animated world to life with all rabbits intact!</p>]]></description>
          <dc:subject>Commercials, Featured,</dc:subject>
          <dc:date>2011-04-11T09:48:45+00:00</dc:date>
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