Agency Cole & Weber United came to Süperfad to create a spot that highlights the new Washington lottery feature Multiplier for Mega Millions and Powerball. Working hand-in-hand with the agency, Süperfad developed the multiplier: an animated machine built on fun and whimsy. Süperfad used the brand’s color palette and treated the spot with a stylized “toon” shaded look. Isometric camera angles, usually employed in technical mechanical drawings, emphasize the Multiplier. The sound design by Clatter and Din connected the hard lines of the animation to the bouncy looseness of the Emoto music track.