Ubisoft “Rabbids”

From ancient Rome to King Arthur’s Court, Ubisoft’s Raving Rabbids “Travel In Time” party game is a blast in the past.  To truly understand the character traits and distinct attributes (or to evoke Stanislavski: “What’s their motivation?”) Süperfad Director Richard Hickey traveled to France to meet with the Ubisoft game developers. He learned the Do’s and Don’ts of the lovable chaos-inducers and then returned to Süperfad to delve deep into the production. The result is a supercharged animated spot that is rife with hilarious slapstick and Rabbid induced mishaps. Using pop culture cinematic references and a sincere appreciation for animated narrative, the spot takes viewers on a journey of time travel, Rabbids style. Check out the slow motion!

Credits

Duration:00:30
Client:UbiSoft
Director:Richard Hickey
Creative Director Justin Leibow
CG Leads/Technical Direction Hai Ho, Stuart Scanlon
3D Animation Adrian Sarin, Bryan Cox
3D VFX Tim Kadowaki
3D Generalists Morten Fossoy, Deandre Moore, Damon Snyder, Jonathan Feldman
Compositing Taekyu Kim, Sandy Chang
Character Designers Colin Howard, Ernie Gilbert, Jackie Harper
Matte Painters James Levy, George Fuentes
Producer Michaela Hart Zerbib
Head of Produciton Darren Jaffe
Executive Producer Kevin Batten