From ancient Rome to King Arthur’s Court, Ubisoft’s Raving Rabbids “Travel In Time” party game is a blast in the past. To truly understand the character traits and distinct attributes (or to evoke Stanislavski: “What’s their motivation?”) Süperfad Director Richard Hickey traveled to France to meet with the Ubisoft game developers. He learned the Do’s and Don’ts of the lovable chaos-inducers and then returned to Süperfad to delve deep into the production. The result is a supercharged animated spot that is rife with hilarious slapstick and Rabbid induced mishaps. Using pop culture cinematic references and a sincere appreciation for animated narrative, the spot takes viewers on a journey of time travel, Rabbids style. Check out the slow motion!


