Description
So you’ve got a brand-new member’s site packed with amazing features and you need a way to give users a taste of what’s offered. What do you do?
Enter Süperfad. In partnership with Saatchi and Saatchi, we not only concepted and animated a selection of 3D shorts illustrating many of the benefits of the new Toyota Owner’s site, but developed custom Flash players to play the content while seamlessly connecting to the site’s infrastructure.
Concept
Our animations fall into two categories: “Hero” animations that tout the benefits of the site and “Infographic” animations that give live stats about the site’s current usage. For each section, we worked with Saatchi to communicate the concepts with quick, eye-catching animations that entice the user without distracting from the core content of the site.
Technology
The “Hero” section consists of a custom Flash player that streams each video with hooks to tie into a custom Javascript system for automatic clip rotation. The “Infographics” section is a self-contained Flash movie that both streams videos and ties in to a custom data feed to display up-to-the minute stats in an animated ticker.
Both components offer fully customizable text and link destinations as well as hooks for analytics tracking, giving the client a greater deal of control and flexibility even after final delivery.