Highly stylized and bold, the new spot for Samsonite Spinners is a dramatic face-off between graceful Matador and majestic bull. Produced by Moxie and Süperfad for agency Connelly Partners, “Bullfight” channels the power and force of a Western showdown while showcasing the beauty and effortless functionality of Samsonite Spinners.
Working with the agency creative team, Director Will Hyde and Creative Director David Viau came up with a tonality and approach that unites intensity with intrigue, building the relationship between man and beast in glimpses.
