At Süperfad, we routinely like to gear up for football season and go bust some heads on the field… Oh wait, that's just what we do in our new pair of spots for Nike's Football Training line. In the spots for the Alpha Talon shoe and the Hyperstrong Top, we showcase the Nike apparel as if it were massive industrial technology, representing the function and power of the gear through powerful visual metaphors. Think pummeling steel drills, hurricane-force wind tunnels, and the horsepower of a 747 jet. The surrounding environment of an empty football stadium places the apparel at center stage, while an aggressive edit, a driving music track by World Gang, and dramatic sound design by Clatter and Din add further fire to the spots. Intense? Yeah. But that's the way we like it.
Credits
Campaign Spots
