We had a spring in our step working on the new campaign for Stride Rite, which features two vastly different spots to showcase the shoemaker’s offerings for the younger set. With “Slingshots”, everyday movement is transformed into a blur of superhero fast action and our creative challenge was as powerful: Design a superhero - a hybrid of live action and animation - that meets audience’s sophisticated expectation of the genre without treading (pun intended) into too dark an aesthetic. It was a comic geek’s dream. “Glitzy Pets” launches the new shoe line geared towards girls and their total BFFs. Full of pop sugar the spot was pure fun from production to completion. We believe our sparkly joy translates to fun on screen. Click here to view.