Süperfad Creative Director Nando Costa spoke at this year’s Sudala conference (http://www.sudala.cl/site2010) in Chile, an event dedicated to design and culture that attracts presenters from around the world.

For his presentation, Nando screened an animated typographic experiment where he designed the name of the event without any sketches or planning of any kind. The process, drawn with Adobe Illustrator, took about one hour and was recorded on his computer screen during the process.

To keep in the spirit of an ephemeral event like Sudala, Nando felt that it made sense to keep the process immediate and within a limited timeline rather than something protracted and planned. The crowd really loved watching the process unfold and it inspired him to consider it as the first of a series. Stay tuned for future postings…