Holiday magic is perhaps best experienced through the beaming faces of gleeful children. To capture the palpable wonder and enthusiasm surrounding the holidays for client Publix, Süperfad & Moxie crafted a glittery spot that favors the gift of small but powerful moments. Director Will Hyde collaborated with noted DP Carlos Veron to capture the luminous optical effects in-camera using special vintage lenses. Additional glow and cheer were added in post.