“New + Now” is a totally-of-the-moment project in the best sense: a design-driven promotional package for commercial advertisers looking to reach prime audiences in a cluttered landscape. Nickelodeon approached us with the creative challenge of designing a flexible, creative interface within which product would be presented. Part futuristic, part organic, the final framework was to be an organism that was constantly in flux. The Superfad team took this direction and crafted a “living sculpture” logo that is both functional and fantastic, with elements of wood, glass, grass and stylized type that is ever evolving and provides adaptable platforms for product integration. We truly loved this project and the creative freedom provided by the client and client partners. New + Now is a hybrid advertising campaign that feels like a show open and commercial all in one. Very “of the now”.
We had a spring in our step working on the new campaign for Stride Rite, which features two vastly different spots to showcase the shoemaker’s offerings for the younger set. With “Slingshots”, everyday movement is transformed into a blur of superhero fast action and our creative challenge was as powerful: Design a superhero - a hybrid of live action and animation - that meets audience’s sophisticated expectation of the genre without treading (pun intended) into too dark an aesthetic. It was a comic geek’s dream. “Glitzy Pets” launches the new shoe line geared towards girls and their total BFFs. Full of pop sugar the spot was pure fun from production to completion. We believe our sparkly joy translates to fun on screen. Click here to view.
Thank you AICP for honoring our Sprint work with Goodby, Silverstein & Partners last night! And thanks to Goodby for letting us do it! We had amazing designers, animators and producers (freelancers and staff) who helped us make that spot the best that it could be, we couldn’t have done it without you!
Noted designer and creative director Nando Costa has joined Süperfad. Drawn to the company for its creative diversity and multi-office reach, Costa will also be represented by Moxie under the Süperfad directing banner.
“Nando has been a major presence on the global design scene for years,” says Süperfad Creative Director/Co-Founder Will Hyde. “We’ve envied his work from afar for a long time and are really excited to have his unique voice as part of our team.”
A product of an artistic lineage, Nando Costa’s career has taken him around the world to Creative Director positions at Modernista! and Digital Kitchen and at his own successful companies Nakd (in Rio de Janeiro) and Nervo. Throughout his career Nando has created TV, print and interactive projects for global brands including Nike, Coca-Cola, Zune, Budweiser, Timex and Fox.
Superfad has been signed on to Moxie Pictures roster of directors.