Will Hyde is one of those rare people whose right and left brains are in sync, with his conceptual abilities matched only by his deep technical skills. Where most people can either conceive of a project or execute it, Will works the whole continuum. And in a business that often pits creative types against business suits, Will understands and merges the objectives of both sides.

Will came to Seattle in 1991 as a founding member and design director of The Stranger, which has since become an influential force in Seattle’s culture. In 1995, Will was a founding partner of Digital Kitchen, initiating a new era of expression and experimentation in graphic design for film and television. In 2001, he founded Fad (now Superfad) and, over the past ten years, has worked on major campaigns for Sprint, Honda, Sony, The Sundance Channel, and Pioneer. In 2005, he was awarded a Silver Lion in the film category at Cannes. And although Will’s accomplishments are impressive, it’s also his sense of humor, enthusiasm for collaboration, and expansive entrepreneurial spirit that have made him so popular with clients.

Geraint Owen is the Executive Producer of Superfad/NY and an establishing partner of the company. Geraint founded Fad—as the company was then known—in 2001 with Will Hyde, adding partners Justin Leibow and Kevin Batten in 2005 to become Superfad. Since its inception, Geraint has presided over such noted projects as the re-brand of Samsung, the first My Life, My Card campaign for American Express, the re-launch of Diet Pepsi via DDB and the playful short film Google “Chromance.”

Superfad/NY is a contributing force to a variety of motion, print, online and tactile projects including the eco-design for the CNN Heroes awards. It also produced and animated the Cannes Lion-winning Durex viral featuring balloon animal karma sutra and designed and produced print and commercial advertising for the Winter and Summer X Games.  Raised in the UK and France, Geraint is also an unapologetic 80’s pop culture aficionado.

Like many in the production community, Kevin Batten never went to business school but found his calling in running creative-driven entities producing work that blends art and commerce. Each of the companies, Digital Kitchen, Brand New School and now Superfad are a unique breed – non-traditional, hybrid, and media agnostic. They are part of a new frontier landscape that is hard to define because it is always changing, and this poses challenges and advantages at every turn.

Sprint’s Cannes-winning multi-platform campaign, the graphic explosion of PlayStation, Visa’s heartfelt profiles of Olympic excellence, and a 2009 star-studded Gap Vote campaign represent Superfad’s project diversity. Always mindful of the detriment insular cultures, Kevin serves as an elected member of AICP Digital and a judge for the AICP Show. He is an ardent supporter of his artists’ personal projects.

Born and raised in Los Angeles, Justin Leibow is a creative director and graphic designer, seamlessly engaging in live action direction, visual effects, illustration, photography and writing.

From day one, he liked drawing. As he grew older, he happily learned the rest. Early on, he worked on the Ren & Stimpy show.  Justin went on to embrace motion-based design for television and film as a place of unlimited realization of visual goals.

In a wonderful and fated set of circumstances he reunited with three close friends as partners in Superfad, a multi-disciplinary trans-Atlantic production company with graphic design at its core. At Superfad, his design-infused projects include advertising for Visa, Gap, Pioneer, Target, and X Games.