Featured Project / X Games / The Spark

For the second year in a row, Superfad worked with The Martin Agency to develop a concurrent series of posters and TV spots for the X Games. For the 2009 Winter Games, we built on the concept that athletes are artists in their own right, using snow as the canvas on which to apply their palette of original tricks and maneuvers. Combining live-action, 3D, illustration, and stop-motion, we track the evolution of a trick from its inception in the snow to its thrilling culmination on the course.